The 4 Pillars of Influence

The 4 Pillars of Influence

For you to develop influence in your workplace, I wanted to share the 4 pillars of influence with you. These are areas that you MUST be working on in each phase of your journey.

These are:


People need to know they can trust you before they will follow you. And it’s not just about trusting you as a person though. And just like there are 4 pillars of influence, there are 4 key areas of Trust:

  • Trust of Capability – Can I trust in your skills?
  • Trust of Communication – Can I trust you to communicate with me effectively, give me feedback and share information?
  • Trust of Character – Can I trust you as a person?
  • Trust of Caring – Can I trust that you will care for me in the first instance?

Once you have those areas in focus, you will find that you  will develop trust with other people more easily.




Can you do your job well? Do you get good results? Can I count on you to have the necessary skills and capabilities to lead me on this mission? If I choose to follow you, will you help me to learn and grow my own skills?

These are the types of questions you need to be answering if you want to develop influence. In this pillar, we are looking for results or what I call “Street Cred”.

Make sure you are getting your own results, and those of your team before you start asking others to listen to what you have to say.



Are you a capable person? This goes deeper than just getting results, and looks to the emotional capability levels.

Can you handle the influence? Are you capable of dealing with many needs at once? Or do you find you shut down when there is too much going on?

How do you go with delegating? Have you been able to master this skill?

You need to be an emotionally capable person to handle the influence that comes your way.




When building networks, we need to easily be able to develop rapport. This means exceptional listening skills, learning, displaying and understanding empathy.

These skills allow you to create a sense of ease and have people say ” You’re really easy to talk to!”

You need to have an open mindset and control how your energy comes across to others.

Focus on this influence pillar if you find your networks and relationships lacking.


Now, rate yourself on each of these pillars  and focus on the next area for you  to work on. If you’re not having the influence you want or need, I can assure you, it’s in one of these areas.

Real Life – Julianne McKnight

Real Life – Julianne McKnight

Join us as Her Leadership Journey founder Emma Rhoades interviews Julianne McKnight – Head of Risk, Compliance and HR at AliGroup.

Julianne will share her story of how she got from role to role without having a piece of paper or formal qualification / certification and how imposter syndrome  showed itself many times on her journey.

Julianne has held the position of Head of Compliance & Risk for ALI Group, an insurance distribution business, since 2012.  A few years ago, the People function was added to her remit.

Julianne has more than 35 years experience in the finance industry, spanning credit assessment, sales, broker aggregation, relationship management and compliance/risk functions.  She is also a certified life coach.

During her career to date, Julianne has undertaken a span of roles including mobile lender, lending manager, conveyancer, credit assessor, business development (both credit and financial services), and state, national and executive management positions.  In the latter part of her career she found herself in senior risk and compliance positions, and more recently has added human resources responsibilities. 

Julianne is a strong believer in living in accordance with your values and fitting your own mask first.  She is looking forward to knowing what she wants to do when she grows up!

Julianne and her partner live in Brisbane, have 3 sons, a dog and a cat. 

This is one real life journey you are not going to want to miss!

Real Life Story – Alison Cusack

Real Life Story – Alison Cusack

Alison has her own Law business in the Maritime Industry. She sits as President of WISTA ( Women in Shipping and Trade Australia) and represents on many Federal Maritime and Shipping boards. 

Take a listen to her approach to dealing with male dominance, and how she’s developing her influence to get her message across on an industry wide basis.